Marketing Manager

Due to impending retirement, we are looking for a vibrant and experienced Marketing Manager to help position BNC National Bank for continued growth. To thrive in this role, you will need a passion for Marketing and a deep understanding of various digital and inbound marketing strategies, as well as ideas and solutions to assist our branches to be a successful community bank in their varied markets. If you are someone who enjoys a dynamic and creative environment where you have a big impact on the organizations success, you should consider joining the team at BNC!

Why BNC National Bank?

We are not just colleagues, we are a TEAM. We CARE about YOU. At BNC National Bank, you will gain valuable career knowledge and skills while enjoying outstanding benefits, generous paid time off, and a positive work environment.

BNC National Bank employees work together to have fun while making a positive impact within our local communities. We strive to provide professional and friendly service while exceeding the expectations of our customers and our marketing and referral partners.

Salary

Salary commensurate with experience

FLSA Status

Salaried Exempt, Full-Time

Monday - Friday, 8:00am - 5:00pm

Benefits

• Medical Insurance
• Health Savings Account/Flex Account
• Dental Insurance
• Vision Insurance
• 401(k) w/Company Match
• Company-Paid Life and ADandD Insurance Policy
• Unum Supplemental Plans
• Employee Assistance Program
• Generous Paid Time Off (120 hours per year)
• Paid Sick Time (48 hours per year)
• Paid Holidays
• Free Premium Checking Account
• Discounted Consumer Loans
• FREE Gym Membership

Job Summary

The Marketing Manager will help position BNC National Bank for continued growth and success through managing and implementing the organizations marketing, advertising, and promotional activities. The Marketing Manager will oversee the departments function, staff, and operations.

Essential Job Duties

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions.

• Manage and implement the organizations marketing, advertising, and promotional activities.
• Prepare effective advertising campaigns based on market research.
• Oversee and collaborate with agencies and other vendor partners to reach new and existing customers.
• Manage, design and build the banks social media presence.
• Contribute to the creation of creative marketing campaigns across social media, the company website, email, and other platforms.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Design and edit ads/flyers, create presentations for special events or programs.
• Manage and edit internal and external company websites, including tracking activity, researching new options, and coordinating new pages and/or designs.
• Edit logos as needed for use internally or for PR opportunities.
• Review and retain all marketing materials for regulatory compliance.
• Coordinate all printed materials including stationary, envelopes, business cards, brochures, the annual report, etc.

Additional Management Job Duties:

• Assist in the hiring process of other staff members in the marketing department.
• Assist in aligning department goals with organizational objectives; and develop and implement actionable strategies to help your team meet these goals.
• Assist in effectively training, supervising, and leading team by using clear communication, providing motivation and support, selecting the right individuals for each

Desired Experience, Knowledge and Abilities

• Proficient with Google products and CRM/CMS (including JH Synapsys, Banno, and HubSpot
• Proficient with digital marketing tools, including Canva and Adobe Suite.
• Knowledge of website and marketing analytics tools (e.g. Google Analytics, etc.).
• Experience in optimizing landing pages and user funnels.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.

Essential *Skills and Competencies*

The requirements listed below are representative of the skills and competencies required of this position.

• Excellent verbal and written communication skills
• Thorough understanding of marketing strategies and practices
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Strong analytical and problem-solving skills
• Strong supervisory and leadership skills
• Strong strategic thinking skills
• Proficiency with Microsoft Office Suite
• Experience with design software

Education Requirements

• High school diploma
• B.S. in Communications, or related field
• A minimum of 6 years marketing experience, preferably in financial services

BNC National Bank is an EEO/AA employer: women, minorities, the disabled, and veterans are encouraged to apply.